Problem: How do you launch a new service that changes the very meaning of "being connected"?
Solution: Inspire the audience by sharing all the amazing things that you can now do on-the-road thanks to built-in vehicle Wi-Fi.
Role: Digital Creative Director / Copy Writer / Art Director
In the previous year we strove to remind you of the amazing things that a vehicle equipped with OnStar could do. This year we set out to up-the-ante with the amazing things you can do with built-in vehicle Wi-Fi. Not only did we find a fresh way to expand on our campaign, we used it to craft very targeted messages. We created three digital videos from these messages that were then used for content, pre-roll, rich media and standard banners.
You can check out the videos here:
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