Problem: How does a brand that was once the first of its kind, stand out amongst a sea of competitors?
Solution: Remind a technologically-desensitized nation to stop and smell the amazing.
Role: Digital Creative Director / Art Director / Copy Writer
To be honest, there were several problems that needed solutions here. One of those problems was how could we achieve our goals without TV? Our answer? Digital video content, a smart online media buy to spread it around, and a content heavy experience waiting for those who clicked through.
With the help of some extremely talented people we created four videos that did our best to explain the many faces of OnStar in a simple and amazing way. This digital video content became pre-roll, rich media banners and three-frame standard banners.
The destination for the campaign was OnStarConnections.com. OnStar Connections is a dynamic and responsive content hub that meshes the rational and emotional sides of OnStar together to create one very compelling story. And OnStarConnections.com is just the tip of the iceberg. The Connections publication includes Facebook, Google+, Pinterest, Twitter and Instagram.
You can see all the videos here:
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