Role: Art Director / Information Architect
Production (Site): Speedshape (CG/Video) / Driftlab (Design/Flash Execution)Production (Intro Video): Sway (CG/Video) / Pink Noise (Sound Design)
The 2008 Silverado Launch site was a pretty heavy affair. The experience started with a video that showcased 6 models of the Silverado starting with the very first. In anticipation of the first Transformers movie, each of the models transformed into the next. Once you were in the site, the showpiece interaction was handing the reigns to the visitor to transform their own 2008 Silverado. Basically it was a video configurator that allowed you to select everything from color to wheels to a tonneau cover.
Here is the Intro video that opened the site:
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