Online Media
Solution: The biggest Online Media blitz I've ever been a part of.
Role: Digital Creative Director
Launching the all new Chevy Camaro online took a coordinated effort between strategy, account and digital. This might sound like a no brainer, but for an online media campaign - this kind of coordination was rare in those days. Behavioral targeting was still fresh and we tackled it with gusto. We had identified 6 mindsets to work against and had copy written that was relevant for each. We pulled out all the tricks we had learned over the years for making great banners - we had everything from video to expanded panels that were more microsite than they were banners. The above image is just a taste of all the executions we ran for that launch.
The Launch Site
Problem: How do you answer a humongous online media blitz?
Solution: With a microsite that brings the banner's promise to life.
The Camaro launch site was a big experience that the Camaro itself guided you through. Driving from section to section the site design got the heck out of the way and let the Camaro shine. The centerpiece was a configurator that let you build your own Camaro from the ground up.
Few automotive rivalries generate as much boasting and angst as the 45-year-long Chevrolet Camaro-Ford Mustang cockfight. It's been going on since the late 1960s, and after a brief hiatus in Camaro production during the early part of this century, it continues strong today. 1969 chevy camaro
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