Role: Art Director / Information Architect
Production: Speedshape (CGI/Video) / LitFuse (Design/Flash Execution)
This was the first microsite I completely owned. In those days we didn't have Content Strategists or Information Architects, and I used to walk 5 miles in the snow to work everyday. It was a full-video virtual walk-around of the Avalanche in a one of the locations from the broadcast spots. It was made up of 50+ videos, and had this great zoom-through sequence that would take you through the guts of the vehicle from the keyhole out the exhaust pipe. Ah, still a great site.
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