The GM VPP re-branding

Problem: GM has six different discount programs targeting vastly different audiences, but none of them had their own brand identity.

Solution: Develop strategies from the ground up and relaunch each program as its own unique brand.

Role: ACD / Art Director

The GM Vehicle Purchase Programs include the GM Military Discount, Supplier Discount, Family First Discount, College Discount, Educator Discount and Dealership Employee Discount. Each program was relaunched from the ground up including strategic insights, new brand look-and-feels and logos.  I directed a small team of Art Directors and Writers to develop the brand design and tone for each of the programs.