The GM VPP Site Redesign

Problem: GM has 6 Vehicle Purchase Programs, each with its own distinct brand (see the post below!), but it did not want 6 different website portals.

Solution: Develop and design a responsive site that not only delivered on the important features visitors needed, but also let each of the unique brands shine through.

Role: ACD /  Designer

I worked closely with UX and Development to design a user experience that felt both functional but also gave each of the brands the opportunity to feel unique. Visitors coming from other brand executions would encounter a seamless brand experience.

This is an example of the Supplier Discount site, the brand tone is a sophisticated presentation of the GM products, leveraging beautiful detail-focused photography and sleek black visual cues.